Cherries Wheels
Cherries Wheels is the first ever female skater owned skateboard wheel company.
The goal is to empower women to embrace their inner rebel and express themselves freely through skateboarding.
Project type
Creative Campaign Design, Custom Merchandise Design, Leverage Current Creative Strategy
Date
12/2023
Time to Play
The “Time to Play” campaign was inspired by the different ways humans “play”.
Skaters skate; it gives them that sense of “play”, and cherries wheels gives them the keys.
Ride bold, rep the bold
The wheels takes the unique, adventurous, and edgy personas of skaters to their boards, so I created a hoodie design so skaters can wear it too.