Saguaro
Project type
Comprehensive Branding—Brand Creative Strategy, Logo Design, Menu Design, Asset Creation, Persuasive Copywriting
Date
04/2024
Saguaro is a vibrant restaurant that celebrates the vibrant spirit and flavors of the Southwest.
Inspired by the iconic saguaro cactus, I created a creative strategy that embodies the spirit of the region through its innovative culinary offerings and inviting atmosphere.
The menu design was created to embody the brand's classic, lively, and welcoming ambiance.
The design's simplicity, coupled with its inviting typography, ensures that guests can easily navigate the menu.
The matchbox draws inspiration from vintage matchboxes, infusing nostalgic charm.
With its retro flair and timeless appeal, the design adds a touch of old-world elegance to the dining experience.
Primary logo
Alternative logo
Draft works
