THe Secret Sandwich Society
My goal for this project was to elevate Secret Sandwich Society’s with a significant brand refresh while preserving its solid identity.
I wanted to create a compelling atmosphere that resonates with both loyal and new customers.
Project type
Brand Strategy Refresh, Digital Media Design, Persuasive Copywriting, Merchandise Design
Year
09/2023
The Goal:
The revitalized designs strengthen the brands online presence and reinforce both new And previous elements.
The secret sandwich society is the gift that keeps on giving.
The social posts use captivating visuals to engage with both existing and potential customers. The messaging targets audiences through dynamic and persuasive copywriting highlighting the brand as desirable in it’s current marketplace.
Within the revitalization of the brand, I created a new merch design with fresh visuals while reflecting the current brand persona.
The Zeus:
i designed the shirt with a nod to the restaurants well known “Zeus” salad inspired by the ideas of the current merchandise.
Current Merch:
