Meet Raskel. Let’s get silly.
Raskel is a new fresh brand of hard seltzer that dares to break the rules centered around the theme of serious monkey business.
With Raskel Seltzer, I created a brand that's as cheeky as it is delicious. From the mischievous monkey illustrations to the bold color palette, every aspect is designed to make you embrace and enjoy a rebellious spirit.
Project type
Comprehensive Branding—Brand Creative Strategy, Persuasive Copywriting, Engaging Design, Logo Design
Date
02/2024
Raskels are wild.
The name itself highlights the main creative strategic theme of the brand.
Raskels get into trouble and don’t follow the rules, hence the choice to use the phonetic spelling and turn the “e” around in the logo.
The goal of this brand is to inspire people to embrace their inner rascal,
to break free from the ordinary, and to seek out new and exciting experiences.
Raskel is more than just a beverage brand.
It's a celebration of mischief, adventure, and the playful side of life.
The brand voice :
Fun, energetic, and slightly rebellious encouraging the audience to let loose and have a good time.
